Europe’s startups need talent to thrive. Help us make it happen.

The letter was shared with policymakers across Europe.


Not Optional—
Europe must attract more talent to startups

Signed by 700+ CEOs, founders, investors and employees of Europe’s startups.

Policymakers, entrepreneurs and investors must work together to bring more talent to Europe’s startups. Here’s why.

The European tech sector has never been stronger. From London to Lisbon, Paris to Prague, Europe is now nurturing some of the world’s most dynamic and creative companies. And not all are fledgling young startups: many are already substantial, high-growth enterprises set to succeed in the global market. 

The days of living in Silicon Valley’s shadow are over. We no longer lack ambition and capital. Now, Europe is a shining powerhouse of bold, new business models that drive economic growth, generate jobs and improve people’s lives. 

We’d all like to see this fair weather continue, but storm clouds are gathering on the horizon.

Europe could be the world’s most entrepreneurial continent but the limited availability of talent to nurture and fuel its blossoming start-up ecosystem is a serious bottleneck to growth. That’s why we, the founders and executives of Europe’s leading tech businesses, now urge policymakers to put talent at the top of their agenda.

Over the next twelve months, Europe’s startups will need to hire more than 100,000 employees. Add to that the number of employees that start-ups yet to be born will need to get their ideas off the ground. Reaching that goal will be hard, but hard things are what we do and we’re ready to rise to the challenge. 

Without delay, we call on legislators to fix the patchy, inconsistent and often punitive rules that govern employee ownership — the practice of giving staff options to acquire a slice of the company they’re working for.

This isn’t just a perk on top of a salary: universally, stock options reward employees for taking the risk of joining a young, unproven business, and give them a real stake in their company’s future success. Stock options are one of the main levers that startups use to recruit the talent they need; these companies simply can’t afford to pay the higher wages of more established businesses. 

But policies that currently govern employee ownership across Europe are often archaic and highly ineffective. Some are so punishing that they put our startups at a major disadvantage to their peers in Silicon Valley and elsewhere, with whom we’re competing for the best designers, developers, product managers, and more. 

If we fail to take action, we could see a brain drain of Europe’s best and brightest, leading to fewer jobs created and slower growth. That’s why we need to create startup-friendly employee share ownership schemes, to help Europe’s tech sector — its greatest engine of growth, innovation and employment — to succeed and thrive in the global labour market. 

If we don’t eliminate the talent bottleneck, we risk squandering the incredible momentum that European tech has built up in recent years. The next Google, Amazon or Netflix could well come from Europe, but for that to happen, reforming the rules of employee ownership is definitely not optional.

Startup Signatories

Jean-Baptise Rudelle CEO & Founder Criteo

Johannes Reck CEO & Founder GetYourGuide

Alice Zagury CEO & Founder The Family

Christian Reber CEO & Founder Pitch

Johannes Schildt CEO & Founder KRYLIVI

Ilkka Paananen CEO & Founder Supercell

Patrick Collison CEO & Founder Stripe

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I’m an entrepreneur. How can stock options help me recruit and retain the best talent?

Making your idea a reality demands a great team. Giving employees a stake in the business they are working for is Silicon Valley’s tried and true method for accelerating growth. But in many European countries, current policies that govern employee ownership are ineffective and often punitive. 

We are asking legislators to change that, and adding your name to the letter, will go a long way in helping us achieve this goal. 

However, even within the existing schemes, there is a lot you can do to make your company more attractive for the best talent. 

For Entrepreneurs

I’m a policymaker. How can I help startups? 

We need strong advocates who want to make Europe the best place in the world to launch and scale businesses. The benefits are clear: more jobs and economic growth, better product and services, and more investment. To achieve that, startups need to have the tools to attract and retain the best talent. Without it, they will struggle to compete. 

We ask you to show your support for this initiative, and help us make the case for employee ownership to make Europe the most entrepreneurial continent. 

For Policymakers


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